Decorative concrete supplier Cement Colors offers local manufacturing and technical support for concrete contractors. The brand needed to stand apart from an underserved industry devoid of strong identities. customer service and quality products, built an eCommerce solution to extend their brand reach nationally.
My roles: Brand development, visual identity, product development, website, eCommerce
Full of color. Full of life.
Cement Colors required a messaging strategy that would accurately convey their story. To achieve this, we engaged in an audio-recorded interview with their co-owner and General Manager. The intention behind this conversation was to draw out authentic insights and narratives that reflect the essence of Cement Colors.
We edited this conversational into an impactful voice-over that presented as authentic and compelling, and encapsulated the brand's core values as a local manufacturing solution for decorative concrete contractors with unparalleled customer service in the space. The culmination of this process was a promotional video that effectively resonated with their customer base of concrete finishers.
